PolyThink: The Platform

The Platform

Deploy your branded widget network across multiple social media, personalized start pages and other Web 2.0 environments
PolyThink maintains dynamically generated landing pages and pick-up points for brands to manage consolidated widget distribution. Users can grab widgets they want, embed them in the destination site of their choice, and send them to their friends. User registration can be implemented and integrated with your existing user database to gain a deeper one-to-one relationship with your most loyal users.

Manage content, feeds and channels
The PolyThink content management engine makes it simple to map content, feeds and web services into topical channels and then assign those channels to specific branded widget implementations. Multiple targeting techniques provide marketers with the flexibility needed to personalize their message for their audience.

Measurement and reporting
PolyThink captures and combines performance data from all supported platforms and presents your branded widget network’s metrics in a single reporting system. Metrics include:

Unique Embeds

Views

Content Consumption

Channel Usage

Exposure Time

Top performing locations

Viral groups and sources

Reports can also be generated against your user database when widgets are
login enabled

Key platform features

Easily manage your branded widget network

Manage multiple user touch points to preserve relationships

Desktop widget/branded desktop application support

Widget user authentication and profiling support

Integration with PolyThink or brand’s content management

Manage content feeds and channels across multiple platforms

In-widget updateable user survey tools

Disengagement methodology allows campaign portability and flexibility

WidgetAlert™ technology enables in-widget alert mechanism